Posted on

Design Ux Vs Graphic Design

Instead of just bringing brands to life, they play a key role in defining what goes into a brand’s unique style and voice. In addition to making beautiful designs, they know how to explain the design concepts and decisions behind their work. Much of their work overlaps with graphical design and user interface design, but they go beyond working on individual designs and are responsible for the entire visual brand of a company. Since UI designers design website designs and web applications, it is important to include strong framing skills in a UI design toolkit. Like graphic designers, UI designers need an understanding of the general fundamentals of design, such as color theory and typography. Because of their digital approach, they need to have a very deep understanding of the user experience (a concept you can gain through the Skillcrush User Experience Course) and web design skills .

The latter includes a multidisciplinary range of skills that includes not only design, but also user research, information architecture, wire framing and prototyping. In this article, we’ll take a look at the difference between UX designers and graphic designers, clarify some other design roles, and discuss how to switch from graphic design to UX The design of the user interface focuses specifically on the visual design of interactive elements and as a field lives almost exclusively on digital media. Interactive items such as drop-down menus, form fields, clickable items, animations, button design and more are crucial tools in the UI design

UI / UX designers work exclusively on the Internet and do not primarily print as a graphic designer. Therefore, they must have a very deep understanding of the user experience and web design. Chances are you are more familiar with graphic design than with UX or UI design. Graphic designers use color, graphics, text and typography to help develop a company’s brand and marketing. UX and UI designers only design digital interfaces such as websites and applications, while graphic designers can also design more physical things, such as advertisements, packaging and books.

UX designers and graphic designers are different designers, with UX being the first step in any design process. The UX designer is working on cable frames to determine how an application or website works before it is activated. A UX designer must have logic and reasoning skills for this type of function, along with data analysis.

An Open University study in 2005 found that we consider visually pleasant things to be more useful, even if there is no link between attractiveness and performance . Shannon Craver, a London-based independent design director, tells a similar story. Yes, it is useful to know a little bit about graphic design before learning UX design, but technically it is not necessary. Inevitably, you will learn skills in one design discipline while working in another, as both graphic design and user experience design must be based on people-centered design principles .

At the same time, even though they don’t have to code, knowing the basics of coding would probably help you get hired and would be a great advantage while you work. Your job is to make sure that the user can easily reach what he is looking for without any confusion by laying the foundation for UI designers to develop. Product research and user creation are important parts of the daily tasks of ui ux design a UX designer. They create wire frames and prototypes that go through the tests to fully understand their customers. UX designers are typically analytical people who are empathetic and have excellent skills to solve problems. While there is no generally accepted definition of where graphic design ends and digital design begins, these terms are increasingly used to mean two different things.

It allows you to create a wider and more panoramic view of the full user experience with the product. In general, the UX design is the process of improving user satisfaction by improving the usability, accessibility and enjoyment offered in the user-product interaction. Although UX design can be used as a process for any product, in this article we will describe the UX process in the context of web design, mobile application creation and other digital products. And finally, speaking of standard tools in the industry, UX designers have a good understanding of how to create frames and prototypes with low, medium and high reliability. Once designers have come up with the ideas they want to try to improve the product or experience, they continue to make wire frames and prototypes. Wireframing is the process of creating a digital product plan with established design changes.

This is often known as the “skin” of an application and that’s what most people think when they think of software design. On any day, an IU designer can do things like select color palettes; design icons, buttons and substitutes; select shapes and images; and apply or determine brand guidelines. UI designers are also the ones who make hi-fi models and interactive prototypes. Another similarity is prototyping, which may come as a surprise to some, but both graphic designers and UX designers use prototypes.

I would say that the main difference in skills is knowing the rules and formats of the media. Graphic designers’ images are not limited, so it offers more independence in your own creations. But the graphic designer must be familiar with the limitations of the press (material, size, colors, etc.).) and know how to prepare images for the press. According to this post, it could be claimed that graphic designers really do more than visual designers, as graphic designers now have to create print, web, user interface and even video. Companies adhere to “graphic design” titles to advocate for lower wages.

Posted on

Understand A Definition Of Balance And Examples

Most non-medical companies have lower relationships and generally fight for a “gold standard” of about 2 to 1. The first part of a cash flow statement analyzes a company’s cash flow from net income or losses. For most companies, this part of the cash flow statement reconciles the net result with the actual money the company has received or used in its business activities. To do this, it adjusts the net result of a non-monetary item and adjusts to all cash used or provided by other operating assets and liabilities. Recorded companies must include balance sheets, profit and loss accounts and cash flow statements in financial reports to shareholders and tax and regulatory authorities.

Liabilities are funds that the company owes and are divided into current and long-term categories. A balance sheet is an overview of the financial situation of a company that lists the assets, liabilities and equity of the owners at a given time. The balance provides a snapshot of a company’s accounts at any time. The balance sheet, together with the profit and cash flow, is an important tool for owners, but also for investors because it is used to obtain information about a company and its financial activities.

This is everything that is owned by the practice and that can be sold or converted into cash within a year. This includes available cash and bank accounts, debtors (minus accounts that are unlikely to be collected) and prepaid costs, myaccountinglab solutions such as insurance and inventory (p. E.g., office supplies and doctors). In most cases, practices do not have enough material investments in stock to earn inclusion. An exception would be a practice that also runs its own pharmacy.

It is a one-point photo of the company’s accounts, which covers its assets, liabilities and equity. A balance sheet is one of the many important financial statements you can use to track expenses and income. Also called a financial statement, a balance shows what your company owns and what it should do until the specified date, as stated by the Accounting Trainer. Displays this information in terms of your company’s assets, liabilities and equity. While most small practices use cash-based accounting, most companies and most larger health organizations use accrual-based accounting.

At a glance you know exactly how much money you have invested or how much debt you have built up. Or you can compare current assets with short-term liabilities to ensure that you can meet your next payments. Likewise, if you are the sole owner, it is about your personal balance, because the company does not exist as a separate legal entity.

While putting money into practice, its shareholders’ capital would increase by $ 20,000, increasing capital to $ 97,969 and the amount of liabilities and equity to $ 138,424. Although this brochure analyzes each financial statement separately, you should keep in mind that they are all related. The changes in assets and liabilities that you see on the balance sheet are also reflected in the income and expenses you see in the profit and loss account, resulting in the profit or loss of the company. Cash flows provide more information about cash on a balance sheet that is related to, but not equivalent to, the net result stated in the profit and loss account.

The purpose of the balance sheet is to give an idea of a company’s financial situation. It does this by describing the total assets that a company owns and the amounts it owes to, for example, lenders or banks, as well as the amount of equity. Because the balance represents every transaction since your business started, it reveals the overall financial health of your business.

Equity, also known as equity, is the remaining part of a company owned by the owner after the total liability of the total assets has been deducted. Assets are what a company uses to operate its business, while its liabilities and assets are two sources that support these assets. Shareholders’ equity, called shareholder equity, in a publicly traded company, is the amount initially invested in the company plus any retained earnings, and is a source of finance for the company. You know that your sheet is in balance when your comparison shows that your total assets are equal to your total liabilities plus equity. If these are not the same, you want to check all their numbers again.

Posted on

5 Tips To Start Your Assignment

Writing a task is an integral part of every student’s life. Students must submit assignments regularly as an evaluation tool. These tasks are demanding and require a lot of diligence and academic rigor on the part of the student. Writing a task that can be simple but clear, relevant and involve the reader can be a very challenging task.

Then read it and see if it highlights the subject properly. Before you start writing your homework, read to understand the concept. The course you are taking has a guide to what to read. Your teacher write my nursing assignment also chooses book texts to guide you through your writing. Make sure to use sources other than those offered by your course. Before you start, you can help create a basic allocation structure.

But planning is only one part of preparing for a big task. You can also find allocation support under the theme Social Hub Assignment. Start thinking about what evidence exists for each different position on the subject and how it can help you support your argument. You can use sticky notes or a whiteboard or even just pencil and paper. Write down some of the most common ideas or opinions on your job topic and then look for alternative views that emerge in some of your lectures or research. Identify key concepts and ideas in your subject and if you are unsure or something, ask someone: a teacher, their parents, a friend or an expert.

These surprising pieces of information are often the best themed phrases. Use them to describe your essay and build the paragraphs of your body based on any unique fact or idea. These work as great hooks for your reader as you transition from subject to subject. It is not always possible for students to fill in all these assignment documents absolutely alone. Therefore, they need the help of a reputable and trusted online allocation service provider.

Add important points and supporting evidence and add your conclusion at the end. In addition to answering a great question regarding your homework topic, you should pay attention to the smallest parts of your text. Each task contains an introduction, paragraphs of the agency and conclusion. The body of this task in turn consists of three parts. Therefore, write a theme phrase for each part to stroke yourself on the back.

When you write a report, you have your own different elements, such as a summary, content pages, recommendations, etc. Make sure you use standard templates and understand the formula for the type of task you are preparing. You must start your task in a strong way with an exciting introduction. You have to give a catchy opening sentence and thesis statement.

Instead, try writing your introduction one last time, giving yourself the main section of the newspaper to discover the main point of your essay. When I was writing an article for a literature lesson, I realized that the articles and books I read said much better than I could. When I did not quote, I reformulated what they said in my own words, of course with the right honor. I found out that this formula not only created a well-written essay, but it took about half the time to write.

Posted on Leave a comment

What’s a Pretty Girl to Do? – How to Deal With a Breakup

What you really, really have to keep when you just had a breakup is self esteem. This is your only stronghold, and you must be able to lift your head up high, even if it hurts. A pretty คลิปสาวสวยพริตตี้ girl like you must believe that there is always hope for you and there is always life after the breakup. How to deal with a breakup does not start anywhere else. It starts with you. I have been there and done that too, and many times, and in those moments, I have often asked myself where I must start.

I have experienced seeking solace with so many things but to no avail. When I started to go back to what really matters-myself-I was able to draw strength to keep my well being. In finding out how to deal with a breakup, you will really have to listen to your self closely.

Your will hear from yourself so many things-like how you played the game of love so badly, how self centered you are, that everything is all your fault. Be sure to screen out the noise like these. Relationships are always a two-way street, and yes, you might have done mistakes and wrong decisions. But you do not have to take all the blame.

In figuring how to deal with a breakup, you will have to forgive your self first and foremost. Do not beat your self up. Your relationship did not work, and it had to fall apart for a purpose. What’s important is how you have known your self during the course of the relationship. How to deal with a breakup does not have to always be self beating act. Be kind to your self and love your self more. When you do, you will find dealing with your heartache would be easier. How to deal with a breakup may be challenging but you can face it because you are strong.

Posted on Leave a comment

Vacation in Liverpool – A City Guide


Liverpool is a city and metropolitan borough in the North West of
England. Liverpool is one of England’s core cities, situated along the
eastern side ลิเวอร์พูล of the Mersey Estuary, with the city centre located about
5 miles inland from the Irish Sea. Liverpool has a varied topography
being built across a ridge of hills rising up to a height of around 70
metres above sea-level at Everton Hill.


In 1190 the place was known as ‘Liuerpul’, meaning a pool or creek with
muddy water. Other origins of the name have been suggested, including
‘elverpool’, a reference to the large number of eels in the Mersey. The
origins of the city date back from August 1207 when patent letters were
issued by King John advertising the establishment of a the new borough
of Liverpool, and inviting settlers to come and take up holdings. In
the 18th century, as trade from the West Indies grew on top of that
from Ireland and Europe, Liverpool began to grow.

The first wet dock in Britain was built in Liverpool in 1715. Liverpool
expanded significantly in the 19th century and a number of major
buildings were constructed. In the 1960s Liverpool became a centre of
youth culture. The city produced the distinctive Merseybeat sound, and,
most famously, The Beatles. In recent years, the city has emphasised
its cultural attractions, winning the accolade of European City of
Culture for 2008.

Place of interest

The infrastructure of Liverpool contains over 2,500 listed buildings.
It is the inheritance of high-minded public spirit since the later 18th
century, largely with Dissenter impetus, that has resulted in more
public sculptures created than in any UK city besides Westminster in

The Anglican Cathedral has the longest nave, largest organ and heaviest
and highest peal of bells in the world.

Architects well represented in Liverpool:

o Giles Gilbert Scott,

o Peter Ellis,

o Harvey Lonsdale Elmes, and

o John Foster

Sir Edwin Lutyens is represented by the completed crypt of his
projected Metropolitan Cathedral, which was built to a simpler design
by Frederick Gibberd.

Some of the famous places to visit are:

o Albert Dock

o Bluecoat Arts Centre

o Cast Iron Shore

o Cunard Building

o Lime Street Station

o Royal Liver Building

o Oriel Chambers design by Peter Ellis.

o The Philharmonic Dining Rooms

o Pier Head

o Quiggins

o St George’s Hall

o The Beatles Story

o Town-Hall

o Williamson’s tunnels

Museums & Art Galleries

Liverpool has some greatest museum and art galleries. Bluecoat
Arts Centre, Merseyside Maritime Museum, Museum of Liverpool Life, the
Beatles Story, and Walker Art Gallery are some of them. Besides museum
and art galleries Liverpool possesses some famous theatres. They
represent Liverpool and its culture, and also a good tourist attraction
in Liverpool. Among all the theaters Empire, Everyman, Neptune,
Philharmonic Hall, The Playhouse, Royal Court, Unity are big names to
mention about.


Pedestrian shopping areas with boutiques, specialty shops, and
department stores include Church Street, Lord Street, Bold Street,
Whitechapel, and Paradise Street. On the river, Albert Dock also houses
a collection of small shops. For shopping centers Cavern Walks on
Mathew Street, the heart of Beatleland, or Quiggins Centre.

To buy that special piece of Beatles memorabilia, wander through the
Beatles Shop, or the Heritage Shop.

For a huge selection of British crafts, famous places are Bluecoat
Display Centre, with its gallery of metal, ceramics, glass, jewelry,
and wood pieces by some 350 British craftspeople.

Frank Green’s is where one can find prints by this famous local artist
who has been capturing the Liverpool scene on canvas since the 1960s.
These art works includes city secular buildings, churches, and street

Posted on Leave a comment

Muhammad Ali: An Impact Beyond Boxing

Although he was born Cassius Clay on January 17, 1942, Muhammad Ali changed มวยสากล his name in 1964 when he converted to Islam. In fact, it was Malcolm X who gave Ali his new name after meeting with the young man on March 6, 1964. Due to these beliefs, he refused to be inducted into the U.S. military since he opposed the Vietnam War, and was then arrested and found guilty of draft evasion. Stripped of his boxing title and license, he wasn’t put into prison but he had to fight his way up to the U.S. Supreme Court to gain his boxing license and title back so that he could fight again. His resilience in many areas of his life have made him a person that has influenced so many people in all walks of life.

Let’s take a look at some of the different areas where Ali was so influential for different people. We’ll start with his boxing career, since this is the area where he is the most well known throughout the world. During his whole career as a boxer, he only had five losses. Five losses compared to fifty-six (56) wins is a massive achievement for anyone, especially considering that he won the lineal heavyweight championship three times and an Olympic gold medal for Light Heavyweight Boxing in the 1960 Summer Olympics in Rome. He also found against some of the other major boxers of the time that all have very impressive careers as well, such as George Foreman and Joe Frazier.

He was named “Fighter of the Year” by Ring Magazine more than anyone else and has been in more “Fight of the Year” bouts than anyone else. Ali was also inducted into the International Boxing Hall of Fame, and actually holds wins over seven of the other inductees there. One of only three boxers named “Sportsman of the Year” by Sports Illustrated, he also holds several other wonderful honors including “Kentucky Athlete of the Century”.

In 1984, he was diagnosed with Parkinson’s disease, a disease that is at a much higher risk for those who have been subjected to severe head trauma (as most boxers are). Of course, this has not stopped him from holding a very busy social life. He has served as a guest referee at the inaugural WrestleMania event, been in the Tournament of Roses Parade, was named BBC Sports Personality of the Year, and founded the Muhammad Ali Center in downtown Louisville Kentucky. After retiring from boxing, Ali has devoted himself to humanitarian endeavors all over the world. During 1991, Ali traveled to Iraq in the Gulf War to meet with Saddam Hussein to try and negotiate the release of American hostages. His humanitarian works have earned him the Presidential Medal of Freedom as well as the title of U.N. Messenger of Peace in 2002 when he traveled to Afghanistan. He also earned the “Otto Hahn Peace Medal In Gold” in 2005 along with his Presidential Medal of Freedom for his work with the civil rights movement.

Posted on Leave a comment

How to Find Out Lucky Numbers in Lottery

Lucky numbers, lottery and a variety of other games เลขเด็ด have always been linked with each other. Winning the lottery is a dream come true for those who are able to win it. It changes lives forever in fact, winning the lottery means you just don’t have to do anything else for the rest of your life. You can live the lifestyle of the rich and famous!

Who wouldn’t want to win the lottery? Search me! So a lot of times people try and find out which numbers are lucky for them and try and get lottery tickets with those same numbers to better their chances of wooing lady Luck! But the question remains – how do you find out which numbers are lucky for you? Tricky one, that!

A Little Word Of Caution

More importantly, will those lucky numbers actually work? Who doesn’t hanker after easy cash, the hottest cars and the biggest of mansions to live in? But most people have learnt, the hard way that none of this comes easy. But the indisputable truth is every lottery has just ONE winner! And it may not be you!

So before I tell you how to find out which numbers will work for you, you need to keep in mind that there isn’t an iron-clad, foolproof method of winning the lottery! You might get a ticket with your lucky number on it, but that doesn’t mean that it’s going to work for you.

Ways And Means

Lucky numbers, lottery and any other such games, has been the subject of many a speculation. In fact, if you really want to find out your lucky number, there are many options for you to do so!

There are entire websites on the internet which, through a series of complex algorithms aim to give you an edge over the thousands of other people who buy tickets for the same lottery. A lot of them use what is called a three-point triangulation system which can actually help you find out what’s a lucky number for you.

The Zodiac

Another way of finding Lucky lottery numbers is via horoscopes. It is an age old method of finding out what works and what doesn’t. Many times it is a bit vague and the predictions are all wrong, but there is no harm in trying. After all, what have you got to lose?

You’ll find horoscopes for your Zodiac sign printed in newspapers, magazines and of course, astrology websites. You can even sign up for a daily horoscope which will be delivered right to your inbox and use the lucky numbers there to guide you!

So, the bottom line is, winning a lottery is all a matter of luck and if you have tickets with your lucky numbers, lottery or sweepstakes or any other such means of making quick cash, will be conquered!

Posted on Leave a comment

Fantasy Football and Other Fantasy Sports News Online

Are you interested in fantasy sports? Well, there is a web site where you can check more important info about fantasy football, fantasy baseball, fantasy basketball, fantasy NASCAR and some others! This is quite a number. If it is new for you and you will decide to try it that means ข่าวกีฬาไทยรัฐ you are a sports fan and the complexity of this system will please you and you can become really competitive. In case you already used such platforms you will see that this one is special. There are multiple features on the web site and this makes the online activity a realistic one, so you will enjoy spending time here. It is indeed a relaxing activity.

Besides, fantasy sports are growing in popularity yearly. They are great alternative for any sports fan who dreams of building his own team and competing with other fantasy team holders. The database of the fantasy sports web site offers you plenty of information that you may need to build a successful team in every sport you want. You will get useful and the latest information about player rankings, stats, injuries, contracts and more others.

There are sites that are dedicated to one particular sport or sites that are dedicated to fantasy sports in general as mentioned earlier. The advantage is that you can read more information about multiple sports in one place which is convenient.

When all is said and done, this can be an extremely enjoyable experience. Reading more about your favorite players in each sport is a relaxing activity and you will come again to read more.

Another important aspect is that you can get fantasy player news, realistic news because the goal of this system is to keep you informed. This is the ultimate goal.

Reading the articles related to sports on the web site will make you understand even more about how things are really going in different sports.

It is a good way to keep the intensity of joy at a certain high level. Reading about fantasy football, fantasy baseball, fantasy basketball or the others can be the activity you always want. You probably played football in high school and you always dreamed of becoming a successful football player.

However, staying active in the sport is the first thing you need to do. Read the postings in case you are a passionate or a fan. You can also post in the forum section to discuss with other passionate people in each sport about related aspects. You can make your own statistics based on the info posted here. You will see that there are twelve categories and a big number of subcategories so the complex system can show you information about any player.

This place hosts so much data and because of this reason you will need to be careful that you read the latest info existing. In case you are working in this industry, this web site can be a valuable solution for you. So, in case you are interested in being informed, you are lucky, you have found a place where the latest updates are the desired goal.

Posted on Leave a comment

Optical Transceivers: Upsides And Reasons For Their Use

Found inside computer networks, SFP modules, also called small-form factor pluggable transceivers, continue to change with each new Ethernet 10g transceiver standard created. Faster processor speeds equip computers to broadcast information across copper and fiber-optic channels; however, newer speeds entail the need for newer transceivers to read and send electrical signals. Transceivers make it feasible for networks to broadcast data at both short and long distances, but more importantly, function as universal devices compatible with all interfaces. Today, new SFP transceivers continue to operate as the industry’s all-in-one devices to interface with networks, substituting for the older XENPAK modules.


SFP transceivers continue to provide compatibility to fiber optic and copper wiring setups, communication across short and long-distances and universal access for various network sorts and formats. From Cisco to Dell networks and from Gigabit to 100 Gigabit standards, these modules issue support to all types of brands and configurations. For administrators who set up personal or business networks, the benefits of having a transceiver are the ability to save money and the ability to not have to constantly buy new hardware. These products make it simple for different network setups to communicate, and if modules were not around, network communication would be impossible.

Communication Distance

With the adjustments made to fiber optics, SFP devices are capable of transmitting information from one network to the next with relative ease. Thanks to the electrical signals created by the motherboard, transceivers can broadcast the information through the fiber optic or copper wiring. Not all optical transceiver modules will transmit data the same, as some will send information further or less far depending on the way the device has been configured. Some networks will need an SFP module capable of relaying information at longer distances or at shorter distances depending on output uses.

Posted on

7 Tips To Publish Your First Article In A Newspaper

If the job you write for a career-relevant course is that you want to take, writing this document can help you gain more insight into your career. When folding very thin pieces, make the fold before cutting the piece to the final size. Pieces less than a quarter inch require additional support from the surrounding paper to make a sharp fold. So cut your part and leave an extra quarter inch of paper around your finished part.

Academics include seeking, teaching and communicating knowledge. The credibility, progress and prestige of any specialty, program or person involved with academics is enhanced by the quality of the published articles. This takes the form of peer-reviewed research, along with observations and wisdom from institutional and private practices. Learning and advising on medical writing skills is a process that improves with training and performance. The purpose of this manuscript is to serve as a guide to tips to help the process of better writing, which can be especially helpful for those looking for writing skills. Or, if you can’t, at least write your review as if the author had learned your identity and wouldn’t be ashamed.

However, if I get a job, I will find out after reading whether the document is an original title that can set a new address or improvement in an already established area. If you know that this job comes from a new Ph.D. student, be practicum reflection paper nice and nice to him. Maybe it’s the first time he’s writing a scientific article. Try to give him useful advice even if you are going to refuse the paper. Try to be his supervisor for an hour and advise him to improve his job.

Cover the surface with paper or newspaper to catch drops, drops, shine and glue. Adhesives and washable markings are other options. Peer review is crucial for the scientific process. While we don’t teach courses on review, we all need to think about ways to improve the process.

You can now view the guidelines to submit your work. Some instructors may require students to include a summary, cover, quoted work, outline, or any other support document. Read the guidelines and submit your document and any additional documents. After selecting a strong topic, you can investigate it further. This can be one of your longest tasks when writing an article.

By “bad” assessment, of course, I don’t mean that they reject or ask for a revision, but because the reviewer doesn’t know how to criticize or give his opinion in principle. Now I know that most magazines provide guides for reviewers, among other guides; however, these guides are too formal and do not contain any real advice. By combining all these reasons, I decided to write the points I recognized today and bring them together to form some informal guidelines from my experience. I will classify them into three categories, accept a document to review, review a document and submit an assessment. I will update these guidelines from time to time when I recognize some new issues. This interesting collection of answers has given us different views on sports medicine research.

Make sure to practice Document 1 in time conditions so you can decide which strategy suits you best. It may seem tempting to carefully review every piece of information relevant to your subject. To make sure you finish your work before the deadline, try to analyze your resources instead of reading them all. This can help you find important information faster and gives you extra time to discover other relevant information as well. You can highlight information that seems important to your work and come back later to read it after scanned several other articles and studies. A document is a document, often written as a task for an academic year or magazine, that discusses one or more topics in detail and informative ways.

The amount of paper refers to the number of sheets bought, sold or used. A resma is a standard unit of numerical amount of paper. The paper that is “cream envelope” is packed in a package of 500 leaves. Paper cards are not defined by exact numerical specifications, but by an estimated weight. Cardboard generally weighs about 150 pounds and is used in practice as a standard sales unit.